“Know thy users” is a common enough mantra in robotics circles, but identifying and serving their needs isn’t always easy. This year’s Robotics Summit looks at protecting your intellectual property, working within robotics clusters, safety standards, and more. The U.S. Department of Defense is a major robotics supporter, but how do you move to commercial customers? Parag Batavia, president of the Neya Systems Division at Applied Research Associates, will describe the business model to do so.